Advertising machine



June 17, 1930. 'w. F. ANDERSEN 1,764,141

ADVERTISING MACHINE Filed Jan. 15, 1929 7 Sheets-Sheet l June 17, 1930. w. F. ANDERSEN 1,764,141

ADVERTISING MACHINE Filed Jan. 15, 1929 7' sheen-sheet 2 gmentoz Zdema ,fihdrmem June 17, 1930. w. F. ANDERSEN 1,764,141

ADVERTI S ING MACHINE Filed Jan. 15, 1929 7 Sheets-Sheet 5 I36 L78 9 I52 /42 I40 /57 /3 4- /4/ 4 v I 6 /47 74s attorney;

June 17, 1930. w. F. ANDERSEN 1,764,141

ADVERTIS ING MACHINE Filed Jan. 15, .1929 '7 Sheets-Sheet 4 a wim June 17, 1930; w. F. ANDERSEN 1,764,141

ADVERTIS ING MACHINE Filed Jan. 15, 1929 7 Sheets-Sheet 5 June 17, 1930. w. F. ANDERSEN 1,764,141

ADVERTI S ING MACHINE Filed Jan. 15, 1929 '7 Sheets-Sheet 6 June 17, 1930.

W. F. ANDERSEN ADVERTISING MACHINE Filed Jan. 15, 1929 7 Sheets-Sheet 7 Wiiema):

k atented June 17, 193% STATS ?ATEN E FF'EE.

WALDEMAR F. ANDERSEN, OF ALAMEDA, CALIFORNIA ADVERTISING MACHINE Application filed January 15, 1929.

lhis invention relates to an advertising machine, and its object is to produce a machine which will have space for suflicient interesting general matter, such as in the present instance a clock to make the machine attractive to the public, and to provide space for two types ofadvertising whereby the ma chine may be made attractive as a whole to the person or concern desiring to make use of a particular part of it.

In the present instance the machine is provided with a plurality of'small triangular carriers, each of which takes a menu card, in addition to which the machine is provided with series of larger display cards whereby the person making use of the machine for the display of the menu card can obtain a revenue from the machine from an entirely distinct form of advertising card carried by it so that the machine as a whole will be more useful than it would be if it would not have the separate kinds of cards.

Another object of the invention is to so arrange the movement of the cards that one" set of cards is standing still while another set of cards is moving from one. position to a new position. This synchronizatlon of the changes being made for the purpose of having one set of cards or advertisements quiet during the time the other set is being shifted so that the person observing the advertising will not be as much disturbed in looking at the advertising as he would be if both sets change at approximately the same time. In other words, if a person is reading one set of cards he can continue reading thatxset of cards durin the time the other dis la is changing, or vice versa.

vide the maximum number of changes on the rotary advertising drum for the space occupied, the triangles used turning very close Fn as together and being of the minimum thickness for a plurality of advertisements.

Another object of the invention is to provide for the accurate timing of all of the display cards, and for a driving device which will not injure any part of the machine if through an accident a jam in the operating mechanism should occur. I

Serial No. 332,671.

Another. object of the invention is to provide a form of carrier for the cards which will be easily changed as to subject matter, and a form of carrier for the larger cards which will be standard in size and always move to the same position when the cards are shifted from one place to another place in the series,

Another object of the invention 'is to provide the machine with one type of movable (39 sign at one portion thereof, wh1le another type of movable sign is exposed at another place, the movement of one signbeing timed vwith respect to the other sign, so that one sign is always at rest during the time the other is changing, and vice versa.

The object of this arrangement is to have one change going on more or less at all times, whereby the attention of the passer-by is attracted, and whenso attracted he can read :2 the material carried by the stationary signs.

Another object of the invention is to provide a timing device which will allow an adequate space of time between the movements of each sign for the comfortable reading of the material carried, in the present instance the menu cards, or whatever may be put upon the rotary drums, is intended to be in lar e letters which can be individually and quickly read, which drums change three times, while the cards in the advertising frames change only once, thereby giving a person time to read the more extended matter carried by the cards.

Other objects of the invention will be apparent as the description proceeds.

An embodiment of the invention is shown [in the accompanyin drawin s in which the {\X L 1 D b mother ObJB'Ct of the mvent on 18 to pr same reference numeral is applied to the same portion throughout the several figures of the with portions broken away to'illustrate the innerworking mechanism, the number of adof the driving mechanism see H i L l is prov-id i round colnmnsQ at its COEHGISJTWli'lClI 7 corners may be theins I ca e er 'ndicated at 3 o.

t and 6 to perniita Convenient i V e ti e interior apparatus; ,At

re led h ee fi i Vertis ements being cut down to enable the I scale of the machine to. be made larger.

7 Figure 4 is a back elevation of the frame work of theinachine showing the operating carrying the card holding frames,

Figure 8 is a plan view of a series of the cardholding'gfra nes showing the n eans'for upon ,by the shifting mechanism,

" r Fi ure s9 isan ed e view of a ortion of p b. z;

the ,top ,o f one-of the card holding frames,

hold ng them xe po it n t b a Figure .Q- 'is a View of the upper corner of res .Qfie a j hel lmg f am s sh w ng th lug for pickingtheframes up, I

F; igure l is ,a side elevation of the timing Figure 11 is an edge view of the gearing wn, .1. Figu 1 w Figure 11? is a sectional View of one of the fr t n r v device f ,Fign're 112 is a side elevationof oneof the triangular adyertisem'e carriers,

"Figure L3 isan'enc iew ofrthe carrier Shore-i F gur ,2, J

Figure 14 is a s de elev card hold'ng frames,

:3 a v ntral S tional n w o t e j HQ so cl ;'et wheel, A p

"H B 6 a sid e oe of a S igh ly.

L rd frames pass. entirely across the 'front of the triangulariraines and 7 V Figured? is a front elevat on of thesaine machine Fert e t ch f h e te PBS heme br 1 new? 1* Pull Qfilh tration.

H ilhepresent advertisingmachine is either asser machine play rotates, while s atter displayis on oarcls \rliicii a e p out of the vi, on of the ,onlooker 'and trans- .7 terrecl to the backQoi a contini ensly andrepeatedly 'displ to the which a {m ti'o dis zor on or the bodiiv moved penis. X

side the Ii, and Wt 'lIIg at the [on ed with eunded, or cam The ends of the 0 lower mounted reented in an desired wt 0 'nt at is pen twee te up;

is a coorSQwipc v ,tion of one of the sprockets for carrying the chains to shift the rl fiejd forin' oi the inyention in which the ofioards. to be:

dr ving members and driven inemh ortion r portion of the top to be opened in the same way as the lower portion. A fixed bar 12 eX- lower front door, while a plate 13 covers the space between the two sets of revoluble menu cards to conceal the opening between them as will be illustrated-in a later .yiew.

The e-toplof the machine is flahand is car ried by the ends and posts being indicated The front doors i's also provided with a clock space 17,01 said door may be provided with, any other more attractive material :which will continuously attract persons to,

lookat the entire advertising machine.

ope at fram 101i the ma hi 'P-lE P set- :UPQII th as Land rc 1$ Sts pf four .6

itica sta dancl i 1 19 and 2 wh ha tends across the front just in back of the 0 spa ed apa lat y by neens W IQQ 2: 2 th ens lei re imi ar sp ci s rods 28,.2i at the bottom From front to the rods 17, 18 and 19,120 are seenred in i fixe ro i ie y ex endirgin the sock t- 1 2% on the e ds o th p a 25, 2 an 27, 28 which platefiiiaiie sockets at their rear ends as indicated at 29 with respectto the V.

2. f r ac sh e s pl s, er b e' our seek rs, an t rm plate a the f m 9 .11 s ke s at the rea o h ma h ne t ethe end of the members 17 and 19.

h l$.% d 2-Q .ei sii-ifi i n ly hea y-t0 rre icleabe nes fe th shafts 3 x 2 and any o h she a may ex en through said standards. Q n I 1 Th pr sent ma hin has sixei t tary sign card holders, A

"Fire shaftsfiO,

ha 2 s e On end es indi ated 3,

and hi h swears i m h h 57end'38, the latter gears 1 Carr ed by th verti alh t 1 vslmi 3,9 end'driT s e l of he; ta y r V tisje nent .earriers, ,driyen fron the gear 37 by nieansiota]? 1 "The ertical shalti-lil is gear 44) on; the horizontally extending shaft 4 whic ssha' hest e be 6 s at 42 i se- 1 mesh Wit the "sharpie.

he r l g a n t e fl ieted gearein: the memelation it a pr perly- T a. .7 -1? rei s e ur d tot h be fi tca V flat casing 45 has" afioorer snitalt le so a arhnb llfih 1? V passessaid 4 l1 1 'f" '1 tow ie ,1 a v earn, l y heklin engagement Q Cluti ll t0 which Yeas 41 is he d t e some illam i j r or" the machine, whilethe same plates haye' 32 all extend through i r the, two s de standards, and eaghpne of them 7 ,5. iaiit V V i There is a similar friction clutch within the casin 53 to prevent any danger of injury to the machine should any part become stuck.

The shaft 49 passes through a bearing and it is connected at its lower end to the hub of a bevel gear 55 which is in mesh with a bevel gear 56 which is on a shaft extending into the stop gear mechanism within the casing 57 The upper end of the shaft 44 is journalle-d in a plate 58, which also has an opening therethrough to carry the shaft 59, on the top of the clutch member '53, the same as the member 47. v

Depending from the friction driving meclr anism 53 is a shaft 60 which is journalled in a bearing 61, and carries the bevel gear 62 in mesh with the bevel gear 63 on the shaft 84 running into the stop gear casing 57, the same as the shaft for the operation of the gear 56.

The shafts 30, 31 and 32, and the other shafts carry the rotatable drums as indicated in Figure 3, and the advertising drums which are carried by them are shown at A, B, C, D, E and F in Figure 3, a number of the drums being omitted for purposes of illustration.

The driving mechanism is shown within two casings, the casing 57 within which is installed the timing mechanism for ,the rotary triple advertising drums, and the casing 7 0 which simply carries a worm and worm wheel for operating the gear within the casing 57 at the proper speed.

The motor 72 is mounted somewhat above I the base 1 on a portion of the frame work of the machine, and it has a belt tightener 73 supported by the standard 74 and links 75 to hold the belt thereon in proper driving relation to the wheel 71 driving the worm inside the casing 70. The belt is indicated at i" 5 and it passes around the pulley 76 on the motor 72, and under the pulley 73 and around the pulley 71 on the shaft carrying the worm within the casing i0. This worm drives the worm wheel indicated in dotted lines in Figure 4 at 76, and said worm wheel in turn drives the stop gear mechanism.

The casing'5'r" forms an enclosure for the stop mechanism driven by the shaft 77, and

,. it has an enclosing side plateQO to retain lubricant therein. The shaft 'TZ carries two disks 78 and 81, the disk 78 having a pin 79 projecting thorefromat a flat plate 80 in a a gear 82 on said shaft 77 for driviag the small gear 83 on the shaft 84% which carries the bevel gear 63.

The pin. 79 is arranged to pass into any win, of six slots of the disk 85, which slots tend radially and which arms thus produced have curved places at each arm as indicated at 86 upon which the periphery of the disk 81 slides when the disk is standing still. The disk 85 is secured to the shaft 87, and ithas a gear 88 thereon. which is in At the side of the disk 81 there is nlesh with a small gear 89 on the shaft 90.

The shaft 90 has a bevel ear 56 to drive the rotary advertising drum. 1

The rotary advertising drums are made triangular in shape to give the most com-- pact changingform for the number of ad: vertisements used, as indicated in Figures 12 and 13, and consist of sheet metal triangular prisms with faces 91, 92 and 93 having card retaining cleats 9% at each edge made of sheet metal, and at the middle there is a strap 95 to prevent the cards from bulging each side of the drum being made the same as the other side. 7

At the top of the frame work just described, there are four standards 100, 101, 102, 108 which are bolted to the members 25 and 26 to form a frame work for the support of the card advertising frame The standards just mentioned are connected together back and forth by means of four plates 105, 106, 107 and 108, while just below the plates 25 and 26 are two other plates 109, 110 which aid in forming the channel inv which the card frames are moved. Two bars 110, 112 are connected to the bottom of the bars'109, 110 and form a base upon which the card frames 113, of which there are a number, rest. Two Vertical bars 11.4, 115 form the front of the cage in which the card. frames operate, and these bars ar connected to the cross bar 112 at their lower ends, and. to the plates 116 to 118 inclusive at their middle portion and upper ends respectively The plates 116 to 118 being in turn connected to the flat bars 105, 106, and 10?, 108 which are carried by the standards 101 to 103 respectively.

For the transference of the card carrying frames 113, two sprocket chains 1.20, v121 which have pins as indicated at 120, 121 to engage the ears onthe frames 113 are used,

as will be later explainedjEach of the sprocket chains is supported in precisely the same manner, passing around four sprocket;

and for the lubrication of the SPIOClKQhWllGElS each one is provided with. a smalloil cuploo.

At the'top and back end of the plates 105,

106 each sprocket wheel is-connected to its shaft and to a gear 134, there being two such gears for the purpose of insuring the equal drive without twisting of bothof the chains 120 121. The two gears 13 are in mesh with a gear wh ch gears are carried by the shaft 13'? 135 and another gear 136,

and drivenfrom the small bevel gear 138.

T 1e gear 138 is in mesh with a small bevel gear 139 on the shaftj140, said shaft being 'Journalled at'the top and bottom of a V- 'shaped yoke 141, which yoke is secured to theilat plate 105. A rod142 cennects the upper ends of the front pair of standards 102, 103, while another similar rod connects the upper ends voft-he rear pair of standards 100, 101. to give stability to the machine. Auniversal joint 143 connects the shaft 59 with the shaft 140, whi-le anothe,r-

universaljoint 145'cennects the shaft 144 with'the shaft 40, wherebyhe two ins are driven inunison, 7 In order to insure the proper placingof the card frames 113, they are provided with in verted V'-shaped ears113 at opposite, upper corners and to insure the proper placing of .the si-g-ns 113 when they are returned back to the stack of frames there are two vertical bars 146, 14 7. These bars have their upper ends bent forwardly as indicated inFlgure ,5 at 148; "These bars are welded to four short v plates" 105,107. 108, 106. The upper'ends plates 149, 150, .151, 152, said-platesbeing, in truer, ca ried by the rearv end of :the

of the bars 146, 147 are bent forwardly for the purpose of pushing .the'lower end :of the card frames 113 as far-hack .as'possi'hle to insure causing them to pass down behind the :whole set of frames when one frame is'being transferred on the chain; 'j'

In'order to restore the proper placing of. all of the frames of the set, it is necessary to provide means whereby the entire frames areto be pushed forward whenthey are all together, and this is.accomplished by set of having" the pins' on the chains which pick up the-.card-frames engagethe upper ends of *two levers 152, 153., said'levers being pivotally"mountedon"the plates 109, 110, re-

speotiv'ely. These levers have'rearwardly extending rods 154,155 which at their'rear ends,

connect to two levers 156, 157; In order "tosteady'the action-of the two levers156, 157,

''they areconnectedby-a rod'158 which rod ..pfiiimlatchcsare carried'hythe standards wardly; I

also pushes the entire set of plates for- In order to holdthe set 'of frames forward tion at the at'the rearof the setof frames; These two 7 100, 101-"respectively.

i In order to ho'ldthe top of' the two front plates 113 in the' -proper; position'to be en'- gaged by the pins on the two sprocket chain's,

front'of the revoluble drums. iare then.transferred tothe back ofthe nn-- Clllllfi 1n back'of the clock, the chains-operat- 204 on each edge of the casing,

there are two lovers 160, 161 which are pivotally mounted on the top of two :posts 162, 163 to bear frictionally'upon the edges of the two forward plates of the seriesto hold-them properly positioned to be lifted by the chain.

connected thereto which are a lso'connecte'd to spiral springs 164, 165 which springs are-in turn connected to the posts .102, 103 to cause the levers to engage the edges of the plates with sufficient frictional force to hold. them 159 hold the frames 113 in position to be pushed into the'hoo'lzs orilatches 158, 159.

In :order to restore the apparatus for holding the fra'meslin the proper position to its initial position after havingheen engaged by the pins'on the cha-insythe levers 156, 157 are carried hya shaft 166 which shaft has a depending arm 167 connected to a link 168, said link in turn being connected to rod 169 which compresses a spiral springl'ZO'carby two bearings 171, 172. The result of the foregoing construction-is that as soon as the pins on the chain let go of the two arms 152, 153 that they will be rest'ored flo the initial position shown in Figure 5, but in that time the latches 158, 159 will-have caught the entire series ofcard frames and will hold them snugly up against the front plate.

"lWhere a more flexible .drive than that shown in Figure 5' is desired, the drive shown in Figure 6 may be used. In this figure the lower portion of the gear changing apparatus isthe same, and the two friction driving clutches 4'1, 53 are the same, but the two in turn to the; shafts 1 82, 183 and they are in. turn connected to universal 101nts184, 185 which extendto the upper portiono't the 111th. chine.

These two 'levers'have short levers 160 161 in the proper position. Twoplates158 and I friction clutches areth-en provided'with universal joints 180, 181 which are connected In'Figures 16 and '17 ,there is shown a slightly modified form of the invention, in

fwhich the stack of card frames accumulated at the bottom of themaohind'and all of the frames are c one. by one up the ing a timing device .with respectztothe drums 'which'will change the triangular drums im f *mediatelypafter the card'frame disapp from view. In this form of the inventionfil e 'outer 0f the apparatus is indicated at 200, industry he of-a'ny'desired type to onclosethefra'me work of the machine, whi frame work.conslsts of fouriiat bars 201 bars haveholes therein to form journals for all of the horizontally extending shafts. 1 The.

bars 201', to 204. are duplicated on opposite edges of thexmachine, and are'connectedto the top andbot-tom of 'said' 'casing 200. The i bars 202 have a depending bar or bracket The frames and which c 216 on the ends of the horizontal drum shafts 217, of which there are eight.

In the present instance there are eight of the drums A to H inclusive with space enough between the fronts of the drums and the front casings to permit the sprocket chains 218 to pass and carry the advertising plates 113, the plates being carried in substantially the same manner as in the previous form of the invention, each plate having a lug 113 at its upper corners the same as in the other form of the invention. In the present instance there are eight of the sprocket wheels 220 at the four corners of the frame, the same as in the other form of the invention, except that in the present instance the frame is longer, and the space between the top of the frame and the bottom of the frame is sufficient to provide space for all of the rotating drums, the frames 113 moving from the bottom of the casing to the top of the casing before any movement of the rotating drums takes place. This machine is driven from the motor 221 which has a worm 222 in mesh with a worm wheel 223, the latter having a small sprocket gear 221, which drives a chain 225 which passes around a small sprocket wheel 226 on a shaft 227. T he shaft 227 also carries a spur gear 228 in mesh with a spur gear 229 on the shaft 230 which carries the lower sprocket gear 220 at the back of the machine.

In order to drive the chain equally from both sides the shaft 227 extends entirely across the machine, and has a spur gear on its other end as indicated at 228 in mesh with a gear 229 on the stud shaft carrying the sprocket gear 220 at the back of that side of the machine.

The operation of the machine will be seen from the foregoing.

Upon the operation of the motor the two spur gears 220 at the back and rear of the frame will be rotated to cause the chain 218 at both sides of the machine to travel downwardly at the back of the machine. This will cause the pins 218 to engage the frames 113 at the bottom of the machine and carry them upwardly in front of all of the triangular drums, said chains being spaced from the drums far enough to permit the drums to turn over without interferences, and when the pins 218 strike the two cams 208 on the shaft 209 at the top of the machine, that shaft will be turned th of a revolution which will turn the triangular drums exactly one-third owing to the ratio of the gears 210, 211, whereupon the frame will be carried down to its original position. The same apparatus for placing the frames in position may be used with this form of the invention as with the other.

Having thus described my invention, what I desire to secure by Letters Patent of the United States is as follows, but modifications may be made in carrying out the invention as shown in the drawings and in the above particularly described form thereof, within the purview of the annexed claims:

1. An advertising machine comprising a.

frame, a plurality of rectangular card carrying frames, each frame having lugs on opposite ends for picking the same up, a chain at opposite ends of said frame, means on each chain to engage the lugs of the frames to lift them one frame at a time out of the stack of frames and restore them to the rear of the stack of frames, means to push the stack of frames forwardly, means to hold the frames in a given position, and means to strike the frame at its top when it is being'restored to the position at the back of the stack of frames to insure its proper placement in the stack.

2. An advertising machine comprising a frame having an open front portion anda covered front portion, a stack of card carrying frames in the lower end of said frame exposing the outside frame of said stack to View in said open front, a plurality of pivoted card carrying frames above said stack of frames and visible through said open front, means to raise one of said frames from the stack and carry it up in front of the pivoted frames and back of the covered portion, means to revolve the pivoted frames in unison as the frame goes behind the covered portion, and means to return the frame to the back part of the stack.

3. An advertising machine comprising a.

cabinet frame having an open front portion and a covered front portion, a stack of card carrying frames in the lower part of said frame, the front card in said stack being displayed through said open front, aplurality of of revoluble drums each drum having several advertising faces mounted above said stack and displayed through said open front, an endless chain having projecting pins on each side of said stack and extending to the top portion ofsaid frame, said pins adapted to engage lugs on the sides of said frames to carry them up in front of said revoluble drums and behind the covered portion, means on the chain for rotating said drums to bring new faces to view after said card frame has disappeared from View, means to return the frame to the back of the stack by the travel of said chain, and means to drive said chain.

In testimony whereof I have hereunto set my hand this th day of January, A. D. 1929.

WALDEMAR F. ANDERSEN. 

